want it to be your coffee people are buying and sharing?

join the hundreds of independents who are partnering with huggg

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how does it work?

it’s actually very simple

You tell us you want to be part of this thing we’re doing and we come and check out your coffee. Once we’re convinced you pour the perfect cup, we go ahead and set your store(s) live. From that moment, whenever someone receives an ‘indie coffee’ huggg, they’ll be able to redeem it at your counter.


what’s in it for me?

we drive footfall

we’ll send thousands of coffee-loving humans to your store. might be time to hire another barista.

set up is quick and easy

it doesn’t take much to get you ready. from the moment we approve your application, you’ll be live and huggging in no time.

our community

from our team at HQ to our list of hugggers and partners, we’re all in this together.

innovation matters

we’ve changed the face of messaging for good, and soon, everyone will be doing it. why not be one of the first?

and you’ll always have someone on your side

meet our friendly team of indie champions who will keep you close to innovation and make your perfect brew shoppable, 24/7

Caragh Jones

Partnerships Manager

Miles Mollinga

Community Grower

Lotte Rice

Community Grower

ready to team up and grow your business?

Partnering with huggg has been feel-good from the get-go. With a simple set up process, easy redemption method and a bunch of new and happy customers coming through our door – we’d recommend it to any small business with a passion for people.

Jane Co-Founder, Society Cafe

“huggg have added an exciting new dimension to what we do and have helped us connect with our customers in a friendly way which has driven footfall to our stores around Bristol. A great partnership for any business looking to stand out from the crowd.”

Griff Co-Founder, Friska