What have you done today to make you feel proud? 🎶

To celebrate Pride, we’ve teamed up with some of our amazing partners to bring you a selection of rainbow treats that can be sent in an instant. 🎁

Send a rainbow huggg and we’ll donate 100% of our proportion to charity. You can choose from:

🌈 Konditor’s Rainbow Brownie

🌈 Badiani’s Pride Gelato

🌈 Lola’s Rainbow Cupcake

🌈 Plus, our coffee and gelato hugggs 👇 have a sweet new look, too. Don’t they look great?!



Want to send a Pride huggg but have a few questions? We’ve got you covered.

Q: Where can I find Pride hugggs in the app? 🔎

Head to ‘Featured Products’ or our ‘Happy Pride’ category and have a little browse.

Q: Where can my friends, family or colleagues collect them? 📍

When sending a Pride huggg, tap ‘where can they redeem this’. Map pins will display on the app showing a range of handpicked locations they can collect the huggg from.

Q: How long are Pride hugggs available to send? ⏰

Pride hugggs will be live in the app until 18 July. So, you can even send them a Pride coffee to pick up during the festivities. 

Q: Will any of the proceeds be going to charity? 🔎

Absolutely! 100% of our proportion will go to our Pride charity – akt

akt is the national lgbtq+ youth homelessness charity, providing safe homes and better futures for lgbtq+ young people. Almost one quarter of all young people facing or experiencing homelessness identify as LGBTQ+, and 77 per cent of those cite rejection or abuse from their families as what has led them to being so. The charity was set up in Manchester in 1989 by straight ally and former foster carer Cath Hall, and a group of founding members, and has since opened its doors in London, Newcastle and London. In 30 years, akt has provided over 250,000 nights off the street and supported over 50,000 lgbtq+ young people at risk of or experiencing homelessness. Find out more about them here.

Q: Do Pride hugggs have a different expiry? 🙅‍♀️

Nope! That colourful Pride huggg will sit pretty in their app for a whole 365 days, just like any other huggg. If it’s a Pride specific product, it’ll be exchangeable for something else throughout the year – just ask the person behind the counter!

Q: How do I know if they’ve collected their huggg? 🕵️‍♀️

Tap the three lines in the top right of the app and go to ‘purchased hugggs’. Find the huggg you’ve sent and check the status. If they’re yet to redeem, or view their huggg, tap resend and give them a gentle nudge. 😉


I’ve been sent a Pride huggg (awesome!) and have a few questions. We think we’ve answered them.

Q: Where can I collect my Pride huggg? 📍

Head to your huggg in the app and tap ‘view map – where can I redeem?’ Map pins will display on the app guiding you to your rainbow treat. When you collect your huggg in store, take a snap 📸 and tag us on social @huggg_uk to earn yourself a little somethin’.  

Q: I want to thank the person that sent me my huggg! 💕

Text them a photo of your huggg when you collect it! Or make it public and share it on socials, remembering to tag them and us @huggg_uk


Still got questions? Give us a wave 👋 on social. We’re always scrolling!

Download the huggg app and celebrate Pride today. 🌈

Log in or get started with Huggg for Biz ⭐️ today.

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