Share a sourdough


Christmas is a time for connecting. To help our friends at Marmalade Trust raise awareness of loneliness and help people make new connections, we’re encouraging you to share a sourdough over the winter months. 

We caught up with Marmalade founder, Amy Perrin, about their Christmas day events, the #NotAlone campaign and how huggg can do its bit to help people connect.

🎄 What does Marmalade Trust do?

Marmalade Trust is a national loneliness charity, established in 2013. It is the main provider of Christmas Day companionship in Bristol for those that would otherwise be alone. We then support people to find new friendship in the following year.

🎄 What happens on Christmas Day at Marmalade?

This year, Marmalade will host 165 guests across 11 events ogranised by our wonderful team of volunteers. Guests are picked up from their homes by a driver volunteer and taken to their nearest event. Here they put on a paper hat, enjoy a dinner of turkey and all the trimmings, have a good chat with the person sat next to them and receive a Christmas hamper – for most their only gift. All things that most of us take for granted on Christmas Day. 

🎄 Talk to us about the #NotAlone campaign.

One of our biggest challenges is telling Marmalade’s story and what we do. Thanks to Tusko Films we have recently launched the #NotAlone campaign which helps to raise awareness of loneliness, whilst concentrating our fundraising efforts in the run up to Christmas. The film perfectly captures what we’re about. 

🎄 So, share a sourdough?

We love finding new ways for people to increase social contact and make new friendships. Something as simple as connecting over a coffee or food can make someone’s day, or perhaps even year. 

Our friends at huggg are all about connecting, too. They do a great job at using technology to get people out and connecting with the real world. And why not over some delicious Pinkmans sourdough (which I have heard is great with marmalade).  

🎄 Free share a sourdough hugggs

We’ve decided to kick off the sharing with some free sourdough to enjoy with someone who needs a little company this Christmas. Click here to collect your sourdough. Follow the simple instructions to claim your huggg and collect your loaf from Pinkmans Bakery. Share it with someone and make their day. 

We’d love to hear about your connection stories. Tag @huggg_uk and @marmaladetrust with your sharing pictures.

Find out how you can support the Marmalade Trust #NotAlone campaign.

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