So, after nearly two decades of emoji (yes, they really have been around for that long) we take a look at current and future emoji trends and just why so many of us are using them so often.
Humans, hand gestures, smileys and hearts are the most used emoji this year. It seems we want to see our own emotions reflected in the emoji we use, so it’s not surprising that the ones that are most used are the ones that relate directly to our feelings. It is also encouraging to note that, although the UK has been going through a bit of a rough patch this year, we’ve used way more positive emojis than negative ones – glass half full and all that.
Emoji that portray joyful emotions 😊😂 have made up 31% of emoji use in 2018, with disgust 🤢 at 21%, sadness😢😭 at 16% and anger 😡😠 bringing up the rear at 7%. Interestingly, the proportion of negative 👎 emoji actually rise in the evening by 21% and we use 2% more positive 👍 emoji in the run-up to the weekend. Our communications might be changing, but the weekend is still the weekend… 🍾
It’s fairly likely you’ve never even heard of the least used emoji of the year (‘aerial tramway’ 🚊 and ‘input symbol for Latin capital letters’ 🔠 if you were interested) – and why should you? The reason they’re so seldom used is that they’re unlikely to add anything more to your message – no emotion, no opinion, no fun. Think it might be safe to say the UK’s loneliest emoji are definitely not set for a surge in popularity anytime soon…
In 2018, women 👯♀️ accounted for 61% of emoji use and are nearly 7% more likely to use a negative 👎 emoji than men, with men 35% more likely to use an emoji representing fear 😨. The UK 🇬🇧 has the dubious distinction of being one of the most negative emoji users in Europe, along with Greece 🇬🇷 and the Netherlands 🇳🇱. Bah, humbug!
Our future emoji use is set to keep on growing 🌱, with the introduction of new online emoji and stickers such as animoji and bitmoji coming to the fore. We’re actually far less likely to use words these days, opting to say what we’ve got to say using pictures instead. When it comes to our emoji at huggg? We don’t like to blow our own trumpet but we have the most interesting of them all – we have ones you can eat!